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Course DescriptionIn this course, students will gain the actionable skills needed to optimize and enhance the day-to-day operations of an ecommerce business through cart functionality manipulation and data analysis. Students will define analytics metrics and implement tools in order to optimize the user experience and sales key performance indicators (KPI). Students will also learn to improve website performance through content creation and search engine optimization (SEO) implementation.
- Applied Leadership and Business Management Certificate : Electives
- Award of Achievement in Ecommerce : Required