FMER 1041 - Fashion Wholesaling
6849959
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Course Description
Build wholesaling skills to successfully bring a fashion brand to market. Students learn to identify key players in the wholesale ecosystem, differentiate wholesale from other sales models, and position a fashion brand within the appropriate retail category, niche, or region. The course covers retailer and market analysis, pricing and margin strategies, buyer communication, and wholesale agreements. Students develop professional sales tools—including line sheets, order forms, terms packages, sales presentations, and outreach plans—and learn to leverage trade shows and virtual selling platforms while building a fashion wholesale strategy.Relevant Programs
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