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Course Description

This course introduces students to the fundamentals of planning, launching, and managing an online store in a fashion context. Students will explore the relationship between digital marketing and ecommerce, platform selection, product curation, online merchandising techniques, photography and styling for digital channels, and basic analytics to monitor performance. A strong focus is placed on creating exceptional customer experiences. By the end of the course, students will have developed a comprehensive blueprint for a functioning ecommerce presence that reflects current industry standards and best practices.

Relevant Programs

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Thank you for your interest in this course. Enrollment is currently not opened for this course, but we’re excited to help you take the next step. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens, we will also notify you of any available sections which are not publicly advertised.