Required fields are indicated by .
Loading...

Course Description

Sales and Marketing Fundamentals explores the fundamentals of marketing and sales. In addition to the "four Ps" of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. This course also provides the fundamental skills, tools and processes of professional selling. The focus is on “relationship” and “need-satisfaction” selling in a business-to-business environment. Through experiential exercises, practical applications and discussions, students develop, deliver and evaluate a wide range of selling methods and presentations.
Loading...

Thank you for your interest in this course. Enrollment is currently not opened for this course, but we’re excited to help you take the next step. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens, we will also notify you of any available sections which are not publicly advertised.