LEAD 1153 - Sales and Marketing Management
1020968
Format
Lecture/Practical
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Course Description
Focuses on critical topics such as team building, relationship selling, services and non-profit selling, global selling, the multicultural workplace, technology, small business, and increasing competition. Other important contemporary marketing topics explored include integration of e-commerce and estimating marketing demand.Relevant Programs
- Business Leadership & Management Certificate : Required Courses
- Fundamental Sales & Marketing Skills Award of Achievement : Required
- Wedding & Event Management Certificate : Required
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