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Course Description

This course will introduce students to the fundamentals of modern digital marketing channels such as, Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), Email Marketing, Social Media, Native Advertising, Content Marketing and more. This course is suitable for everyone from business owners that want to get introduced to modern marketing methods, working professionals that wish to up-skill, to anyone that wants to increase their general knowledge about digital marketing methods. Concepts will be taught through lecture material, and the bulk of the sessions will be composed of students working on real world projects. Students are encouraged to apply class concepts to a business or brand of their choice.
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Course
Digital Marketing: An Introduction to the Fundamentals
Type
Internet
Days
T
Time
6:00PM to 8:30PM
Dates
Oct 12, 2021 to Nov 16, 2021
Schedule and Location
Hours
15.0
Location
  • Online
Course Fee(s)
Tuition Fee non-credit $300.60
Instructors
  • Harpreet Singh